Tag Archives: mortgage websites

Ingredients of brilliantly designed mortgage website

4 Apr

mortgage websitesIn today’s era of technology, irrespective of the scale of business, what connects it to rest of the world is “website”. Unfortunately, while some businesses have made fortunes out of it; others have witnessed a disaster. Website design is the key factor behind success and failure of every website. This article will highlight some web designing ingredients that can make or break the mortgage website.

Web content: it is all about creating a value for the visitor and content is key in this regard. People visit websites to find the information they are looking for; therefore make sure there is ample information for visitor which could easily be fathomed. For instance, if you have a reverse mortgage websites, make sure content essentially is about reverse mortgage. Other than information, content’s presentation has to be very good. Poor spelling and grammar mistakes will make bad impression of a website.

Website’s compatibility with browsers: there are myriad of browsers around. Website must be designed in a way to be compatible with at least all the famous browsers. All the users do not happen to be tech savvy; they either do not have the enough time to upgrade the browser or download new one or they simply do not know how to do it. They follow the simple rule “as long as it’s working; no need to fix it”.  A brilliantly designed website must work with major browsers like Microsoft internet explorer, Firefox, opera and Netscape at least.

Photos and graphics: studies have shown that if a web page takes more than 10 seconds to load; visitor will switch to another website. Therefore, be extremely cautious about the about the size of graphic files and photos on the web page.

Multimedia: multimedia consists of video and audio clips, background music, pictures and flash movies. A good website is the one that cater both kinds of visitors; those who want to see all this and those who do not want to.

Creating a text of the information given in multimedia for those who do not want to see multimedia is also a great facility for the visitor. Also, if a plug in is required provide a link. Last but never the least; never forget the “ten seconds rule”.

Navigation of the site: studies have shown that if a visitor does not found the required information within three clicks; will click away. We can call it the “three click rule”. Ensure that visitor reaches to required area within three clicks from any other area of the website. Navigation becomes more significant in case of residential mortgage websites.

Conclusion: a best website is the one that saves the visitor’s time and provides the relevant information. A website that does it well will certainly lead to success.


Mortgage website not working? You must be committing one of these 5 mistakes

1 Apr

mortgage websitesForewords:
Launching a business on internet through website and yielding good results from that website is a laborious task that requires proper homework and lots of efforts. The task becomes more laborious and tough when it comes to representing a complicated and fickle business like mortgage consultancy on internet.

I personally know various mortgage professionals who are struggling with their mortgage websites and worst is they have been unable to find the reason. This article will elaborate 5 most common mistakes that mortgage professionals make and have their money sunk.

1) Do not be a “BULL”:
yes, you read it right. Do not be a fighting bull who knows nothing but to attack the bullfighter. Websites do not work that way. Just the way you would or you had dealt with your new office in other state and prepared all the cash outflows and forecasted the inflows; websites of your mortgage consultancy needs the same attention. Hence, keep your expectations real and prepare the “ROI” and other necessary forecasting.

2) No subscription option:
let me explain this to you by drawing an analogy. Would you say good-bye a mortgage-seeker visiting your office first time without having his contact information and other important details? Never! Same way, how can you let the visitor visiting your mortgage website first time go without getting his important details.

Subscription option should be, least to say, ubiquitous on the website. You should leave no stone unturned to make sure that every visitor subscribed with the website. Whether having subscription option on every page or by offering the subscribers something exceptional; make it your top priority.

3) Inertia is equal to disaster:
is the mortgage industry in state of inertia? Definitely not! Then how come your website is inert? Speculations and news are inherent part of mortgage industry and that makes it extremely unstable and changeable. If you want your website to be the perfect representation of your business, makes sure you add new things on regular basis.

Opt for the option of buying mortgage website templates as it will make you more autonomous and you can add new content easily.

4) Neglecting the post website-creation work:
no matter how wonderful and classy website looks or how amazing functionalities it has; absence of proper marketing plan will never take it places.

I will go even bit far and say that vigorous marketing campaign is more important on cyberspace as competition is tougher. Therefore, pay proper attention to this aspect. Search engine optimization activities that you may have found clerical and not so importance are paramount and can be the make or break point.

5) Not keeping up with latest developments:
cyber space is extremely dynamic and always on evolution. Old techniques and methods, on regular basis, are being replaced by the new and contemporary ones. Therefore, make sure you have an eye on all the latest developments and innovations.

For instance, I know various mortgage brokers who think social media is for fun stuff and cannot be taken seriously. They are in dire need to understand that it can do wonder to your website and business. Another example could be growing trends of buying templates and neglecting the custom mortgage websites.

Mortgage website – success lies in this “little secret”

25 Mar

mortgage websitesAre you a mortgage professional and not satisfied with the ROI of your website? Do you lament the decision of having a website for business and spending thousands of dollars on webmasters? Have you been failed to figure out what is the reason of website’s poor performance?

Believe me – you are no exception! It’s my daily job to meet with mortgage professionals complaining over the performance of their websites. In this article, I will divulge the secret behind failure and unsatisfactory performance of mortgage websites, and the secret is “Content”.

Now, the contents are of two types. Firstly, the content you have on the websites. Secondly, the content you are producing for marketing and SEO purposes of website.

Before I elaborate on how to come up with the right amount and quantity of content; let me help you drop two misconceptions first.

Firstly, it’s a high time to jettison the approach the no one reads the content. Yes – visitors do not read the each and every word of content on your website but visitors do read the portion text which is pertinent for you.

Secondly misconception is that little content is enough. Not at all, indeed you do not want visitor to lost in the website, but there has to be a sufficient amount of content.

Tips to coming up with EXCELLENT content:

Firstly, text on website should be a unique and amazing amalgamation of candid and professional. You should not be saying something childish for sure, at the same time you do not want to sound someone larger than life. Keep it informative and simple. Words on website should make visitors feel they have landed on the ideal place for their problem and need.

Secondly, keep the industry jargons for the discussions over tea parties with your colleagues. Keep the text as simple and easy-to-understand for the reader as possible. Who has time to use dictionary? There is no dearth of mortgage broker websites and visitor will quickly click away if he feels confused and perplexed.

Thirdly, avoid exaggerations. Buying a home is a big decision for people and last thing they want is being mislead. Avoid slogans like “HAVE YOUR OWN HOME IN FEW DAYS” and stuff. Raising customer’s expectations unnecessarily is not a good idea. Indubitably, you claim to have all the solutions of their problems, but given an impression to be their partner in their pursuit of finding a home at good rate.

Fourthly, all the written stuff on website should be organized and easy-to-find for the visitor. If you are offering multiple services, make sure visitor finds the one he is looking for easily. Don’t make visitors feel like “babe lost in woods”.

Shortly, no matter how good your mortgage website design is and how amazing knowledge and track record you have. It’s the words written on your websites that do the talking. They are the real representation of your business and your good intentions. One thing is common in all the best mortgage websites; they have extremely articulate, organized, informative and charming content.

5 Reasons Buying Templates is Best Option for a Mortgage Website

9 Mar

best mortgage websitesAre you a non techie mortgage professional? Do words like WordPress, HTML, and CSS haunt you? Do you still consider online marketing of your business is not your domain in spite of believing in effectiveness of internet marketing? Trust me – you are not the only one.

There are various mortgage professionals who wish to go online and have a website for their business, but trapped in a wrong perception that it’s an extremely time and money consuming task which is true to an extent. However, things have changed dramatically with the increasing use of website templates. Buying website templates is the new and easy way of having an immaculate website. This article will give you 5 reasons why buying templates are more beneficial for the mortgage website.

1) You are in total control:

it is extremely important for a mortgage professional to give his own input in order to have best mortgage website. I have seen various mortgage brokers relying totally on the web designers, developers and other professionals and end up whining. Firstly, your business is your own brainchild, thus no one can understand the mission, vision and philosophy of your business more than you. You are the best person to know what kind of website design, functionalities, information and content represents your business aptly. Secondly, mostly web masters are expert in their field but do not have the knack of apprehending the other industries, especially an industry like mortgage which is quite fickle and full of jargon’s. Option of buying templates makes you autonomous enough to turn the idea of your business website into reality.

2) Website ready in few days:

buying templates is certainly the quickest way around to have a website. You can have a website within couple of days if you are opting for this. Most of the time you have two options 1) choosing templates and having them customized 2) finding templates which are closest to your need. Either way, it is far faster than hiring designer and developer and having work done from them.

3) Save money:

this is one of the most prominent advantages of website templates. You can have your own website in less than $100. However, the real cost saving lies in the fact that you will manage your website and do not have to make hefty monthly payments to webmaster. I have seen people seen people paying more than thousand dollars monthly to webmasters, yet unable to get the desired result. Buying templates is the best way to save money and get the mortgage websites designs of your choice.

4) Easy customization:

mortgage broker website is kind of website that requires constant updating. Changing interest rates, new government policies, new products and a lot more: Website templates allow mortgage broker to make changes easily when required. Whether you want to upload a new blog, new testimonial or business tagline or new sale; you are no more dependent on the consultant.

5) Web marketing becomes easy:

the purpose of mortgage website is to market the business and generate leads. The dilemma with mostly web designers and developers is they are not abreast of latest search engine optimization techniques and developments. Templates reduce this problem to a great extent. Now a day, various templates have search engine optimization configuration.

What is a Website? What is a Mortgage Website?

26 Feb
What is a website?

In general, a web site is a place on the Internet that can be used to present something to the Internet audience.  A website is only a tiny portion of the vast Internet; a global network connecting millions and decentralizing by design. With a website, you will be able to present information about your company to your clients. A website is much like a book to be found in the largest library in the world. That is why it is important to make a website attractive so users would continue reading your website just like a book and their attention would be captured

Why do I need a Web site?
A website is like a necessity in today’s society. Millions of new users are connecting to the Internet from any part of the world at any time. People use the Web to do almost everything, including banking, shopping, and researching. Not only is it quick, convenient and easy, but it is always a changing environment. Newly updated sites always appear and there are always new things to explore on the Internet because of its comprehensiveness. A website is like a phone number, it is the first place people look before they do business with your company. If they don’t find you, they will then find your competitors. A website could present vital company information to the prospective client. Almost everyone can be a competitor now, whether you are a multimillion-dollar company or several hundred, visitors will base their judgment on the design of the website. Thus, there are endless opportunities on the Internet.
What is a Domain Name?
A domain name is an address on the Internet. It is the name people will remember when they want to go to your site. Like an address of someone’s physical home, a domain name allows you to easily visit his or her location on the Internet. The best domain names to select are those that are easy to memorize, simple, and great sounding. Great domain names help contribute to increased site visitors and return rates of visitors.
What can a Web site do for me?
A website is a presentation tool used by many people for a variety of useful tasks including:

  • Providing support to your clients by providing online chat support or online documentation.
  • Upon search of your site or what is being provided in your site your clients will find you in the major search engines like Google, Yahoo, and MSN.
  • Providing press releases about your company. The first place people usually expect that information (especially shareholders) would be from the company’s website.
  • Selling products online to people around the world at any time of day. This can help increase your name recognition, while at the same time increasing sales with low overhead.
  • Receiving feedback and comments from your users. The easiest way for people to submit comments is through a website. No paper or postage is necessary.
  • To teach people over the Internet. The Internet is a great educational tool, allowing students to retrieve the latest information on their subjects of study. Students can work at their own pace and attend classes at any time with ease.
Web hosting & Websites relation
Web hosting is required in order for websites to be put “live” on the Internet. Web hosting allows the website to exist on the World Wide Web. A computer that specializes in hosting stores the website so it can be accessed by any internet user during any time of the day. www.iMortgageSites.com offers free hosting to all its clients with an assurance that your website remain accessible with 99% reliability and impressive throughput speed.
Why buy a domain name.
Once you purchase a website, it is recommended that you purchase a second-level domain name without anything in front and behind it (with the exception of www.). This will become your permanent address on the Internet. If you don’t like the way your page is hosted, you can always move them to another host at any time and the page addresses will remain the same. Thus, nothing will be different for your site visitors.  Likewise, if you don’t like how the domain registrar maintains the domain name for you, you can transfer the name to another registrar and nothing will change. Just remember that the domain remains your property as long as you pay the fee for the name to the registrar. Purchasing your domain along with your hosting from iMortgageSites.com simplifies this process. You are not fully dependent on the company that provided you with the domain. If something happens to the domain registrar, you will lose all of your visitors and popularity because your pages will have the web address linking to a server that is no longer in existence. You would also have difficulty changing the DNS. Sign up at i mortgage sites for mortgage websites services.

About iMortgageSites.com State of the art Mortgage websites

16 Feb

Internet lending is not just about a simple“Website”. A user must anticipate more from your Internet solution or mortgage website. To be aggressive, you must consider: rate of return, website & system automation, dynamic uploads, system integration, total security, DRE compliance and guidelines, system and protocol standardization, economic scalability, website support, mortgage educators, domain name process, website management, total marketing package, understating of the mortgage market, and, most importantly, your service providers’ experience and technology.

Dynamic Mortgage Website System:

We provide technologically advanced, data -driven mortgage website systems to enhance your professional image to help you get more leads and close more loans. Our website applications are distinctive and developed especially for mortgage professionals complete with all the required mortgage tools.

Domain Names:

IMS allows clients to check the availability of an appropriate domain name for their business and then register it with us. We do provide the smartest domain registration and an integrated page where you can register your domain instantly.

Free Hosting:

IMS provides all its clients free hosting for their website applications. All our websites are database driven applications and require a bulletproof server security and skilled staff to monitor and manage these sites 24/7 with substantial server space to run these applications without any disturbance or downtime. We provide it free of charge.

Free Emails:

IMS offers its clients free email accounts with their domain names to provide a legitimate and professional representation of our client’s business. It is a web-based email system and can be used from any internet-based computer worldwide. The email account can be plugged into your Microsoft Outlook as well. Technology integration.

Mortgage Calculators:

IMS provides one of the most comprehensive financial calculators in the financial industry. It is an indispensable tool for your clients to calculate mortgage payments and an amortization table within seconds. Simply put, it is a unique feature that attracts many clients to your site and helps you generate more mortgage leads. Calculate your interest.

Mortgage Educator:

IMS also provides the most comprehensive mortgage and loan pre-written educators in the industry, specifically designed and written to best educate your clients (homeowners) and loan agents as well. It is designed with the intention to provide a complete analysis of the loan process and all its components: A complete set of loan educators at your fingertips. Knowledge is Power.

Back end Database:

IMS technology incorporates a back end database driven website system for its mortgage clients. We do not sell templates but provide website systems to help our clients get more online mortgage leads and build a professional reputation. All our website systems are backed by their own databases so you can generate reports, secure your own exclusive leads and manage your loan pipeline. It also allows your clients to check the status of their loan online by logging into your website. A simply innovative system.

Dynamic Uploads:

Our system is designed to cater for the customized needs of our clients. A user of IMS can make changes, add new pages, pictures, more information and enjoy a plug & play facility, and upload those features in real time. There is absolutely no need to hire programmers and pay thousands of dollars for uploads and upgrades. We have simplified a complicated & expensive system into a user-friendly tool which is self-explanatory and easy to operate.

Plug & Play:

iMortgageSites.com offers a totally distinctive system of options with just the click of your mouse to upload them. In the admin panel of the website system, every option is at your disposal. A user can select any option and plug them in the website or make it dormant if those particular features are not required. It allows users to completely customize the website according to their specific requirements in real time. An absolutely dynamic system.

Add Web Pages:

A user can add as many pages he/she needs with the ability to upgrade the site dynamically in real time. IMS also provides a page editor just like Microsoft Word to upload the relevant text and style for relevant pages. It is a versatile feature to add your own pages in the existing website with pictures and text of your choice. Upload new web pages.

Admin Panel:

A website system with a website management panel that not only fully controls the website, but also allow the user to customize and add more pages and make dynamic changes in the website template, ranging from color to menu, categories, and text. Admin Panel features from secure 1003 loan application management system, design center, mortgage lead administration, add loan officer’s pages, home listing for real estates, good faith estimates, mortgage forms, property analysis, open escrow and appraisal, check title insurance rates and escrow fees, and SEO internet marketing. An inclusive website management system.

Lead Generation:

Lead generation is the most vital element of your mortgage & real estate business. We also provide many different technologically advanced options to help you secure more leads. Our methods include, but not limited to: six different loan apps, loan educators, marketing strategies for local communities and nationwide, online marketing, newsletters, free reports, client management systems, and many more advance options to secure more leads. Lead Generation is the key for a mortgage business.

Online Marketing:

We provide you with a complete analysis of online marketing, tailored according to your needs and budget, to maximize leads and close more loans. An Internet marketing strategy includes all aspects of online advertising and activity that more than adequately promotes a company with the use of websites, blog sites, article and press releases, online market research, email marketing, and advertising (ppc / banners etc.). A solution for online business.

Search Engine Optimization:

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results for targeted keywords. iMortgageSites.com exclusively provides its clients SEO friendly sites with the correct coding and factual text. As a marketing strategy for increasing a site’s relevance, iMortgageSites.com uses unique algorithms for your site’s optimization. Get a better location for your website.

Meta Tags:

Meta elements are HTML or XHTML elements are used to provide structured metadata about a web page. Such elements must be placed as tags in the head section of an HTML or XHTML document. Meta elements can be used to specify page description, keywords and any other metadata not provided through the other head elements and attributes. iMortgageSites.com provides contents for meta tags and unlimited space for relevant tags for your website. Enter unlimited meta tags.

Web Links:

Today, one of the most potent methods of marketing on the internet is reciprocal marketing or linking one site to another. You can link your website with your favorite real estate agent, news agencies, mortgage portals, and link their site to yours. IMS provides these features already embedded in your site to help get better search engine positioning to secure more leads. You can also link with community websites or other industry related companies. Reciprocal link exchange is essential.

Custom Websites:

We provide an exclusive service for custom websites systems and enterprising business solutions according to the needs of our clients. We customize websites.

Custom Logo Design:

Every client requires an exclusive logo for their company and website. Therefore, we do offer a custom logo design service to fully accommodate our clients and help establish their unique identities. Logo establishes your identity.

Custom Templates:

IMS provides an inclusive service of custom website systems with back end database, eCommerce options, dynamic upload solutions, custom mortgage websites logo and design, fully integrated compliance and guidelines, system and protocol standardization, economic scalability, website support, industry educators, domain name process, website management, total marketing packages, included but not limited to SEO, PPC, etc,. We do websites Right!

Custom Database:

Large companies often demand custom databases, and IMS has realized that this entails an acute understanding of a client’s specified requirements. We do not sell templates but we provide website systems to help our clients get more online mortgage leads and build a professional rapport in their professional sector. All our website systems are backed by their own database so you can generate reports, secure your own exclusive leads and manage your loan pipeline. It also allows your clients to check the status of their loans online by logging into your website. Tailor-made to suit your needs.

Mortgage Marketing Materials:

iMortgageSites.com offers an absolute unique and state-of-the-art feature that allows end users to draft and make their own marketing materials for their campaigns from the given templates and material writings. This feature illustrates how to make flyers, banners, cards, loan programs flyers, open-house letters, newsletters, and all other marketing material needed to enhance your business and your standing as a professional. Manage your own marketing campaign!

Real Estate Marketing Materials:

This feature incorporates all elements as described above, as applicable for Mortgage Marketing Materials. Apart from being able to manage your own campaign, features include:

  • Search Engine Marketing
  • Real Estate Web Design
  • MLS Integration
  • Internet Marketing
  • Mortgage Broker Networking Services

Build your Real Estate Business!


Your unique brand identity and brand image will keep your company standing apart from competitors. As part of our branding service, we conduct a series of interviews and interactive working sessions to analyze your current branding identity and branding image. We assist our clients in articulating their key market differentiators, brand attributes and value propositions through trade ads, annual reports, trade show booths, brochures, sell sheets, training videos, newsletters, press releases, etc.

Software Development:

What IMS can do:

  • Fast track ecommerce design and deployment of integrated systems
  • Custom Database design, development and support
  • Software development for web solutions and enterprise solutions
  • Free Consultation for web-base business, online marketing, & ecommerce software

We understand & identify that every client is unique, with unique target audiences and require unique web and ecommerce solutions. By utilizing emerging technologies to solve daily business problems, we can create solutions providing more efficient ways of doing business lasting into the future. Custom software development for larger projects.

Web Business Consulting:

Web-based businesses are fairly new to the business community and consumers – therefore, many companies don’t understand or identify with the intricacy of putting together credible and certified ecommerce web applications for smaller to medium- sized businesses. We provide a Free web-business consulting service to understand, evaluate, and devise strategies to enhance your online business. Free Web-business Consulting!

Press Release:

Publicity is the most cost-effective marketing tool there is and it’s the only part of a marketing strategy that builds credibility. Many industries have innovative start-up companies that are relatively unknown. For these new companies to gain an edge over their competition, it is vital that they build credibility through publicity. We do provide credible press release to make your business reputable and well-established in the top searches of Google and Yahoo.

iMortgageSites.com is an innovative, new software company providing high-tech websites for mortgage brokers, mortgage banks, real estate companies, real estate brokers, and loan officers. Before initiation, the company embarked upon intense research to identify key features and tools compulsory for mortgage & real estate brokers and agents to excel in the challenging and constantly shifting mortgage & real estate industry.

iMortgageSites.com will truly expand your business exponentially, and let you focus on excelling in your profession. We are committed to bringing you the latest technology in the mortgage industry and are dedicated to keep you a step ahead of your competitors. We are working persistently to bring all the necessary tools to your doorstep for enhanced and easier access. We truly believe that our success is your success.


To be the most highly regarded, technically innovative & well-reputed website company in the world, with a pioneering drive in providing high-tech website systems to professionals. iMortgageSites.com is firm and devoted to enhancing the business of its clients with an immense online presence to promote their image in the most effective way possible.

Our Goal:

To supply efficient Mortgage tools and Lead generating solutions to enable our customers to be the benchmark of their respective industries.

Our Vision:

The world is increasingly more reliant on intelligent web information systems. Imortgagesites.com will be the most sought -after provider of intelligent website systems and online technology solutions.

Client Focus:

To exceed customer expectations for value and service. To build and maintain customer relationships and ensure long-term satisfaction.

Commitment to Excellence:

To deliver world-class results in all we do. Excellence does not mean better, it means BEST..

Competitive Advantage:

To enable our customers to stay ahead of their competitors by providing best-in-class solutions, customer service and results.


To foster open communications, listen, and understand other perspectives.

Strong Leadership:

To champion changes which improve results for our customers. To do the right thing – not, simply, do things right.

Team Work:

To foster an environment and culture of collaboration and mutual accountability. To earn Trust and Respect.


To consistently demonstrate principled and ethical judgment and practice the highest standards of social conduct.


To develop plans which deliver better results, and continually strive for personal and professional development.

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